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1
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Measuring Implicit Consumer Attitudes and Predicting Brand Choice
Michaela Wanke, | Association for Consumer Research | 2002 ,
2
An Empirical Study of Environmental Standard-Setting in Korea
An Empirical Study of Environmental Standard-Setting in Korea
GEUM SOO KIM, WANKEUN OH, DAVID KELLEHER, | The Korean Economic Association | 2002 ,
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