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1
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Confidence in Thoughts to Commercials: a Self-Validation Analysis
Pablo Brinol, | Association for Consumer Research | 2002 ,
2
An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect
An Implicit Measure of Price Perception: Exploring the Odd-Pricing Effect
George Y. Bizer, | Association for Consumer Research | 2002 ,
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