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Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
2
Information and the Change in the Paradigm in Economics
Information and the Change in the Paradigm in Economics
Joseph E. Stiglitz, | American Economic Assn | 2002 ,
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