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1
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
2
Presidential Address Is Consumer Behavior Different?
Presidential Address Is Consumer Behavior Different?
Valerie S. Folkes, | Association for Consumer Research | 2002 ,
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