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1
Special Session Summary Context Effects in Consumer Judgments
Special Session Summary Context Effects in Consumer Judgments
Andrew A. Mitchell, | Association for Consumer Research | 2002 ,
2
A Model of Brand Evaluation Formation With Memory Based Context Effects
A Model of Brand Evaluation Formation With Memory Based Context Effects
Peter A. Dacin, | Association for Consumer Research | 2002 ,
3
The Effect of Banner Advertisements on Judgment and Choice
The Effect of Banner Advertisements on Judgment and Choice
Andrew Mitchell, | Association for Consumer Research | 2002 ,
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