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1
Realer than Real: Retail Hyperreality and the Encoding of "Authentic" Cultural Symbolism
Realer than Real: Retail Hyperreality and the Encoding of "Authentic" Cultural Symbolism
Solomon, M. R., | Association for Consumer Research | 2001 ,
2
But Is It True Blue Mate? Cross-Cultural Perceptions of Authenticity
But Is It True Blue Mate? Cross-Cultural Perceptions of Authenticity
Groves, R., | Association for Consumer Research | 2001 ,
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