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1
Consumer Psychological Attachment: Exploring Differences Across Customer Segments and Product Categories
Consumer Psychological Attachment: Exploring Differences Across Customer Segments and Product Categories
Moore, M., | Association for Consumer Research | 2001 ,
2
Does It Make Sense to Use Scents to Enhance Brand Memory?
Does It Make Sense to Use Scents to Enhance Brand Memory?
Morrin, M., | Association for Consumer Research | 2001 ,
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