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다이렉트 메일(Direct mail)의 廣告效果에 關한 實證硏究 : 信用카드 所持者를 中心으로
다이렉트 메일(Direct mail)의 廣告效果에 關한 實證硏究 : 信用카드 所持者를 中心으로
김찬영, 326.165-김82다-TM | 慶熙大學校 大學院 | 1993 326.165-김82다-TM,
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