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941
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
The Impact of Narrative Immersion and Perceived Self-Character Similarity on Evaluations of Product Placements
Bhatnagar, N, | Association for Consumer Research | 2008 ,
942
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
Ward, M. K., | Association for Consumer Research | 2006 ,
943
Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions
Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions
Espinoza, F., | Association for Consumer Research | 2006 ,
944
Positive versus Negative Affect Asymmetry and Comfort Food Consumption
Positive versus Negative Affect Asymmetry and Comfort Food Consumption
LeBel, J., | Association for Consumer Research | 2006 ,
945
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
Lee-Wingate, S. N., | Association for Consumer Research | 2006 ,
946
Coping with Individual-Group Incongruity
Coping with Individual-Group Incongruity
Zhang, S., | Association for Consumer Research | 2006 ,
947
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
"When the Going Gets Tough, the Tough Go Shopping": An Examination of Self-Gifting Behavior
Atalay, A. S., | Association for Consumer Research | 2006 ,
948
Negative Mood and Risk Taking Tendency: The Effect of Attachment Style
Negative Mood and Risk Taking Tendency: The Effect of Attachment Style
Nguyen, H. P., | Association for Consumer Research | 2006 ,
949
How Small is Zero Price? The True Value of Free Products
How Small is Zero Price? The True Value of Free Products
Shampan er, K., | Association for Consumer Research | 2006 ,
950
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
The Role of Consumer Inferences About Price Discounts in Influencing Switching Behavior
Choi, B., | Association for Consumer Research | 2006 ,
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