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921
When Regulatory Fit Does Not `Feel Right' : The Inhibiting Effect of Contextually Dominant Decision Strategies
When Regulatory Fit Does Not `Feel Right' : The Inhibiting Effect of Contextually Dominant Decision Strategies
Mourali, M, | Association for Consumer Research | 2008 ,
922
Spiraling Downward: An Illustration of Social Breakdown Theory and Its Relationship with Self-Concept
Spiraling Downward: An Illustration of Social Breakdown Theory and Its Relationship with Self-Concept
Brown, B. P., | Association for Consumer Research | 2006 ,
923
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
"Is this Product Really New?" A Study on the Effect of Category Information and Certainty on Newness Evaluations of New-to-Market Products
Selinger, M., | Association for Consumer Research | 2006 ,
924
Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments
Big Raccoons and Small Giraffes: Anchoring in Sequential Judgments
Mochon, D, | Association for Consumer Research | 2008 ,
925
Time versus Money: Differential Use of Heuristics
Time versus Money: Differential Use of Heuristics
Monga, A, | Association for Consumer Research | 2008 ,
926
Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular
Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular
Morgan, R. M., | Association for Consumer Research | 2006 ,
927
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats
The Impact of Mathematics Anxiety on the Evaluation of Price and Price Presentation Formats
Suri, R., | Association for Consumer Research | 2006 ,
928
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
Henderson, G. R., | Association for Consumer Research | 2006 ,
929
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
The Price of `Free'-dom: Consumer Sensitivity to Promotions with Negative Contextual Influences
Chandran, S., | Association for Consumer Research | 2006 ,
930
New Perspectives on Compulsive Buying: Its Roots, Measurement and Physiology
New Perspectives on Compulsive Buying: Its Roots, Measurement and Physiology
Ridgway, N. M., | Association for Consumer Research | 2006 ,
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