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81
Compensatory Consumption and Narrative Identity Theory
Compensatory Consumption and Narrative Identity Theory
Woodruffe-Burton, H., | Association for Consumer Research | 2005 ,
82
A Grounded Typology of Consumer Conceptualizations of Failure
A Grounded Typology of Consumer Conceptualizations of Failure
Otnes, C. C., | Association for Consumer Research | 2005 ,
83
Identifying and Using Emergent Consumers in Developing Radical Innovations
Identifying and Using Emergent Consumers in Developing Radical Innovations
Hoffman, D. L., | Association for Consumer Research | 2005 ,
84
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
85
New Approaches for Measuring Consumer Preferences for Really New Products
New Approaches for Measuring Consumer Preferences for Really New Products
Hoffman, D., | Association for Consumer Research | 2005 ,
86
The Global Innovator and Country Innovativeness: A Cross-National Study of Consumer Propensity to Buy New Products
The Global Innovator and Country Innovativeness: A Cross-National Study of Consumer Propensity to Buy New Products
Tellis, G. J., | Association for Consumer Research | 2005 ,
87
The Effect of Depleted Resources and Weak Preferences on Consumer Choice
The Effect of Depleted Resources and Weak Preferences on Consumer Choice
Amir, O., | Association for Consumer Research | 2005 ,
88
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Liu, W., | Association for Consumer Research | 2005 ,
89
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
Yoon, S.-O., | Association for Consumer Research | 2005 ,
90
Choice Without Preference
Choice Without Preference
Simonson, I., | Association for Consumer Research | 2005 ,
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