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81
Consumer Behavior and Mass Communications Research: A Retrospective Commentary
Consumer Behavior and Mass Communications Research: A Retrospective Commentary
Kassarjian, H. H., | Association for Consumer Research | 2000 ,
82
Supermatrix-Analysis as a Method of Measuring Interdependent Relative Importance Weights in Customer Satisfaction Research
Supermatrix-Analysis as a Method of Measuring Interdependent Relative Importance Weights in Customer Satisfaction Research
Huber, F., | Association for Consumer Research | 2000 ,
83
Excuses: Use 'M if You Got 'Em
Excuses: Use 'M if You Got 'Em
Hill, D. J., | Association for Consumer Research | 2000 ,
84
The Role of Corporate Associations in New Product Evaluation
The Role of Corporate Associations in New Product Evaluation
Madrigal, R., | Association for Consumer Research | 2000 ,
85
Harnessing the Power of Interactivity: Implications for Consumer Behavior in Online Environments
Harnessing the Power of Interactivity: Implications for Consumer Behavior in Online Environments
Schlosser, A, | Association for Consumer Research | 2000 ,
86
What Children Understand about Consumption Constellations: Differences Across Three Age Groups
What Children Understand about Consumption Constellations: Differences Across Three Age Groups
Davis, T, | Association for Consumer Research | 2000 ,
87
Exploring the Dimensionality of Children's Direct Influence Attempts
Exploring the Dimensionality of Children's Direct Influence Attempts
Williams, L. A, | Association for Consumer Research | 2000 ,
88
Consumers' Use of Intertextuality and Archetypes
Consumers' Use of Intertextuality and Archetypes
Hirschman, E. C., | Association for Consumer Research | 2000 ,
89
Consumer Imagination, Identity and Self-expression
Consumer Imagination, Identity and Self-expression
Schau, H. J., | Association for Consumer Research | 2000 ,
90
Artist Becomes/Becoming Artistic: The Artist as Producer-Consumer
Artist Becomes/Becoming Artistic: The Artist as Producer-Consumer
Meamber, L. A., | Association for Consumer Research | 2000 ,
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