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81
A Sociocultural Investigation of Consumer Credit and Consumer Debt
A Sociocultural Investigation of Consumer Credit and Consumer Debt
Wang, J., | Association for Consumer Research | 2006 ,
82
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
Lost in the Story: Factors That Affect Narrative Transportation and Advertising
Wang, J., | Association for Consumer Research | 2006 ,
83
Avatar and Extended Self in Online Gaming
Avatar and Extended Self in Online Gaming
Wang, J, | Association for Consumer Research | 2008 ,
84
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Factors Influencing Consumers' Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation
Wang, Q, | Association for Consumer Research | 2008 ,
85
When Advertising Integration with Media Content Fails and Succeeds
When Advertising Integration with Media Content Fails and Succeeds
Wang, J, | Association for Consumer Research | 2007 ,
86
Consumer Goal Orientation in Different Service Contexts: The Different Impacts of Affect on Perceived Quality and Satisfaction
Consumer Goal Orientation in Different Service Contexts: The Different Impacts of Affect on Perceived Quality and Satisfaction
Wang, C. L, | Association for Consumer Research | 2007 ,
87
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
88
Process Versus Outcome Focus: How to Encourage Consumer to Increase Repayment Amount
Process Versus Outcome Focus: How to Encourage Consumer to Increase Repayment Amount
Wang L, | Association for Consumer Research | 2011 ,
89
Counterfactual Priming Effects on Advertising Persuasion
Counterfactual Priming Effects on Advertising Persuasion
Wang K.-Y, | Association for Consumer Research | 2011 ,
90
The Impact of Preannouncements and Rumors on Consumer Evaluations
The Impact of Preannouncements and Rumors on Consumer Evaluations
Wang J, | Association for Consumer Research | 2011 ,
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