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Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers
C. Whan Park, | American Marketing Association | 2010 ,
82
Customer Satisfaction and Shareholder Value
Customer Satisfaction and Shareholder Value
Eugene W. Anderson, | American Marketing Association | 2004 ,
83
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
How Is Manifest Branding Strategy Related to the Intangible Value of a Corporation?
Vithala R. Rao, | American Marketing Association | 2004 ,
84
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Gaining Compliance and Losing Weight: The Role of the Service Provider in Health Care Services
Stephanie Dellande, | American Marketing Association | 2004 ,
85
Consumer Response to Retailers' Use of Partially Comparative Pricing
Consumer Response to Retailers' Use of Partially Comparative Pricing
Michael J. Barone, | American Marketing Association | 2004 ,
86
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
Actualizing Innovation Effort: The Impact of Market Knowledge Diffusion in a Dynamic System of Competition
Detelina Marinova, | American Marketing Association | 2004 ,
87
Strategic Change Implementation and Performance Loss in the Front Lines
Strategic Change Implementation and Performance Loss in the Front Lines
Jun Ye, Detelina Marinova, | American Marketing Association | 2007 ,
88
Managing the Future: CEO Attention and Innovation Outcomes
Managing the Future: CEO Attention and Innovation Outcomes
Manjit S. Yadav, | American Marketing Association | 2007 ,
89
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
90
The Entry Strategy of Retail Firms into Transition Economies
The Entry Strategy of Retail Firms into Transition Economies
Katrijn Gielens, | American Marketing Association | 2007 ,
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