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81
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
How Biased Household Inventory Estimates Distort Shopping and Storage Decisions
Pierre Chandon, | American Marketing Association | 2006 ,
82
Influence Tactics for Effective Adaptive Selling
Influence Tactics for Effective Adaptive Selling
Richard G. McFarland, | American Marketing Association | 2006 ,
83
Upgrades and New Purchases
Upgrades and New Purchases
Erica Mina Okada, | American Marketing Association | 2006 ,
84
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value
Xueming Luo, | American Marketing Association | 2006 ,
85
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
It Just Feels Good: Customers' Affective Response to Touch and Its Influence on Persuasion
Joann Peck, | American Marketing Association | 2006 ,
86
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation
Gary F. Gebhardt, | American Marketing Association | 2006 ,
87
The Influence of Avatars on Online Consumer Shopping Behavior
The Influence of Avatars on Online Consumer Shopping Behavior
Martin Holzwarth, | American Marketing Association | 2006 ,
88
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Corporate Social Responsibility, Customer Satisfaction, and Market Value
Xueming Luo, | American Marketing Association | 2006 ,
89
How Country Characteristics Affect the Perceived Value of Web Sites
How Country Characteristics Affect the Perceived Value of Web Sites
Jan-Benedict E. M. Steenkamp, | American Marketing Association | 2006 ,
90
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Dual Distribution and Intangible Firm Value: Franchising in Restaurant Chains
Raji Srinivasan, | American Marketing Association | 2006 ,
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