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81
The Influence of Flow on Hedonic and Utilitarian Shopping Values
The Influence of Flow on Hedonic and Utilitarian Shopping Values
Sylvain Senecal, | Association for Consumer Research | 2002 ,
82
Innovation Diffusion As a Process For Status Attainment
Innovation Diffusion As a Process For Status Attainment
Ada Leung, | Association for Consumer Research | 2002 ,
83
Special Session Summary Internet Market Institutions
Special Session Summary Internet Market Institutions
Rami Zwick, | Association for Consumer Research | 2002 ,
84
Special Session Summary Lessons Learned: New Methods For Research With Children
Special Session Summary Lessons Learned: New Methods For Research With Children
Claude Pecheux, | Association for Consumer Research | 2002 ,
85
Giving an "E-Human Touch" to E-Retailing: an Examination of the Effectiveness of Virtual Salespeople
Giving an "E-Human Touch" to E-Retailing: an Examination of the Effectiveness of Virtual Salespeople
Subramanian Sivaramakrishnan, | Association for Consumer Research | 2002 ,
86
Tracking the Activation of Goals During the Consumer Choice Process
Tracking the Activation of Goals During the Consumer Choice Process
Kurt A. Carlson, | Association for Consumer Research | 2002 ,
87
Measuring Brand Equity: Proposal For Conceptual and Methodological Improvements
Measuring Brand Equity: Proposal For Conceptual and Methodological Improvements
Philippe Jourdan, | Association for Consumer Research | 2002 ,
88
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
89
Special Session Summary Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge
Special Session Summary Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge
Patti Williams, | Association for Consumer Research | 2002 ,
90
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Sekar Raju, | Association for Consumer Research | 2002 ,
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