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871
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
872
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Handley, I, | Association for Consumer Research | 2007 ,
873
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
874
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
875
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
876
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
877
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
878
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Liang, B, | Association for Consumer Research | 2007 ,
879
Dirty Little Secret: Home Chaos and Professional Organizer
Dirty Little Secret: Home Chaos and Professional Organizer
Belk, R, | Association for Consumer Research | 2007 ,
880
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Liu, W., | Association for Consumer Research | 2005 ,
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