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871
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
872
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
873
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Liang, B, | Association for Consumer Research | 2007 ,
874
Dirty Little Secret: Home Chaos and Professional Organizer
Dirty Little Secret: Home Chaos and Professional Organizer
Belk, R, | Association for Consumer Research | 2007 ,
875
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Liu, W., | Association for Consumer Research | 2005 ,
876
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Lindridge, A., | Association for Consumer Research | 2005 ,
877
An Alternative Account for Reference Price Effects: Repeated Transactions in Markets with Common Uncertainty
An Alternative Account for Reference Price Effects: Repeated Transactions in Markets with Common Uncertainty
Banks, D., | Association for Consumer Research | 2005 ,
878
Multi-Medium Reward Programs
Multi-Medium Reward Programs
Soman, D., | Association for Consumer Research | 2005 ,
879
Advertised Reference Prices as Semantic Anchors
Advertised Reference Prices as Semantic Anchors
Janiszewski, C., | Association for Consumer Research | 2005 ,
880
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
Chuang S.-C, | Association for Consumer Research | 2011 ,
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