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861
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
862
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
863
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
864
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Liang, B, | Association for Consumer Research | 2007 ,
865
Dirty Little Secret: Home Chaos and Professional Organizer
Dirty Little Secret: Home Chaos and Professional Organizer
Belk, R, | Association for Consumer Research | 2007 ,
866
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Take It or Leave it?' - The Effect of Explicit Comparisons on Commitment to Purchase
Liu, W., | Association for Consumer Research | 2005 ,
867
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Cultural Role Confusion and Memories of a Lost Identity: How Non-Consumption Perpetuates Marginalisation
Lindridge, A., | Association for Consumer Research | 2005 ,
868
An Alternative Account for Reference Price Effects: Repeated Transactions in Markets with Common Uncertainty
An Alternative Account for Reference Price Effects: Repeated Transactions in Markets with Common Uncertainty
Banks, D., | Association for Consumer Research | 2005 ,
869
Multi-Medium Reward Programs
Multi-Medium Reward Programs
Soman, D., | Association for Consumer Research | 2005 ,
870
Advertised Reference Prices as Semantic Anchors
Advertised Reference Prices as Semantic Anchors
Janiszewski, C., | Association for Consumer Research | 2005 ,
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