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851
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Achieving the Compromise Effect with Missing Attribute Information: Introducing Shadow Options
Gunasti, K, | Association for Consumer Research | 2008 ,
852
Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular
Brand Equity and Shadow Diffusion in the Music Industry: Implications of the Familiar and Popular
Morgan, R. M., | Association for Consumer Research | 2006 ,
853
The Role of Self in Evaluation of Advertisements with Highly Attractive Models
The Role of Self in Evaluation of Advertisements with Highly Attractive Models
Pillai, R. G., | Association for Consumer Research | 2006 ,
854
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
Henderson, G. R., | Association for Consumer Research | 2006 ,
855
How Do Consumer Targets Perceive and Respond to Brand Agents in Persuasion Attempts?
How Do Consumer Targets Perceive and Respond to Brand Agents in Persuasion Attempts?
Wei, M.-L., | Association for Consumer Research | 2006 ,
856
How Affect Influences Choice: An Investigation of the Comparison Processes
How Affect Influences Choice: An Investigation of the Comparison Processes
Yeung, C. W. M., | Association for Consumer Research | 2006 ,
857
When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
When do Moods Influence Consumer Preferences?: Moderators of Mood Congruency
White, K., | Association for Consumer Research | 2006 ,
858
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
I Want It Even Though I Do Not Like It: Preference for Familiar but Less Liked Music
Ward, M. K., | Association for Consumer Research | 2006 ,
859
Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities
Steps Towards Transformative Consumer Research Practice: A Taxonomy of Possible Reflexivities
Bettany, S., | Association for Consumer Research | 2006 ,
860
A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
A Bite to Whet the Reward Appetite: Influence of Sampling on Appetitive Behaviors
Wadhwa, M., | Association for Consumer Research | 2006 ,
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2004년도 하계학술세미나 및 Workshop
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2009 International Workshop
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