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851
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
Lisjak M, | Association for Consumer Research | 2011 ,
852
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
853
When Closer is Better: The Influence of Physical Distance on Consumer Judgment of Product Effectiveness
When Closer is Better: The Influence of Physical Distance on Consumer Judgment of Product Effectiveness
Li X, | Association for Consumer Research | 2011 ,
854
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Handley, I, | Association for Consumer Research | 2007 ,
855
When A Good Impression Goes Bad:The Effect of Goal Changes on Repeated Attitudes Enquires
When A Good Impression Goes Bad:The Effect of Goal Changes on Repeated Attitudes Enquires
Li, X., | Association for Consumer Research | 2007 ,
856
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
857
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
858
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
859
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
860
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
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