801
Markus Wübben and Florian v. Wangenheim,
| American Marketing Association |
2008
,
802
Ulrich R. Orth and Keven Malkewitz,
| American Marketing Association |
2008
,
803
Ravindra Chitturi,
| American Marketing Association |
2008
,
804
Clemens F. Köhler,
| American Marketing Association |
2011
,
805
Christian Homburg,
| American Marketing Association |
2011
,
806
Pravin Nath and Vijay Mahajan,
| American Marketing Association |
2008
,
807
Yu Ma,
| American Marketing Association |
2011
,
808
Rajiv K. Sinha and Naomi Mandel,
| American Marketing Association |
2008
,
809
Daniel C. Bello,
| American Marketing Association |
2010
,
810
A Global Investigation into the Constellation of Consumer Attitudes Toward Global and Local Products
Jan-Benedict E.M. Steenkamp,
| American Marketing Association |
2010
,
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