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801
Just This Once: Perceptual Distortion Entitles Consumers to Indulge
Just This Once: Perceptual Distortion Entitles Consumers to Indulge
Weemaes B, | Association for Consumer Research | 2011 ,
802
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
803
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Deng X, | Association for Consumer Research | 2011 ,
804
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Kalpesh Kaushik Desai, | Association for Consumer Research | 2002 ,
805
Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions
Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions
Valette-Florence R, | Association for Consumer Research | 2011 ,
806
Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
Jiraporn N, | Association for Consumer Research | 2011 ,
807
The Variety Paradox. Why LESS Evokes MORE
The Variety Paradox. Why LESS Evokes MORE
Klesse A, | Association for Consumer Research | 2011 ,
808
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
809
The Role of Humor in the Persuasion of Individuals Varying in Need For Cognitionm
The Role of Humor in the Persuasion of Individuals Varying in Need For Cognitionm
Maggie Geuens, | Association for Consumer Research | 2002 ,
810
Effect of Manufacturer Reputation, Retailer Reputation and Product Warranty on Consumer Judgments of Product Quality: a Cue Diagnosticity Framework
Effect of Manufacturer Reputation, Retailer Reputation and Product Warranty on Consumer Judgments of Product Quality: a Cue Diagnosticity Framework
Devavrat Purohit, | Association for Consumer Research | 2002 ,
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1
Special Message to Congress Proposing a Nationwide War on the Sources of Poverty
Great Neck Publishing [, ]