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791
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Special Session Summary Branding Metrics: New Methods For Eliciting Consumer Brand Associations
Deborah Roedder John, | Association for Consumer Research | 2002 ,
792
Green, Ethical, Sustainable Consumption
Green, Ethical, Sustainable Consumption
Gershoff A, | Association for Consumer Research | 2011 ,
793
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Approaching What We Hope For and Avoiding What We Fear: the Role of Possible Selves in Consumer Behavior
Vanessa M. Patrick, | Association for Consumer Research | 2002 ,
794
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
DeMotta Y, | Association for Consumer Research | 2011 ,
795
The Effect of Immigration on the Tastes &Amp; Preferences in Food of the Native-Born Consumer
The Effect of Immigration on the Tastes &Amp; Preferences in Food of the Native-Born Consumer
Denver D’Rozario, | Association for Consumer Research | 2002 ,
796
Marketing Government-Administered Programs to At Risk Consumer Groups: the Case of Services We Can=T Give Away
Marketing Government-Administered Programs to At Risk Consumer Groups: the Case of Services We Can=T Give Away
Angela Hausman, | Association for Consumer Research | 2002 ,
797
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Communicating Quality Through Signals and Substantive Messages: the Effects of Supporting Information and Need For Cognition
Subimal Chatterjee, | Association for Consumer Research | 2002 ,
798
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
Covariation Learning, Quality Expectation and Product Valuation Under Homoscedastic and Heteroscedastic Uncertainty
de Langhe B, | Association for Consumer Research | 2011 ,
799
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
800
Two Small Steps, One Giant Leap: Effect of Movement Signals on Consumers' Walking Speed
Two Small Steps, One Giant Leap: Effect of Movement Signals on Consumers' Walking Speed
Schellekens G, | Association for Consumer Research | 2011 ,
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1
Special Message to Congress Proposing a Nationwide War on the Sources of Poverty
Great Neck Publishing [, ]