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71
The effects of pro-boycott and anti-boycott communications on the individual boyccot decision
The effects of pro-boycott and anti-boycott communications on the individual boyccot decision
Vicki Morwitz, | Association for Consumer Research | 2004 ,
72
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
One rotten apple spoils the barrel : Advertising deception, defensive processing and consumer suspicion
Peter R. Darke, | Association for Consumer Research | 2004 ,
73
The skeprical shopper : How default options affect choice by what they tell consumers
The skeprical shopper : How default options affect choice by what they tell consumers
Christina L Brown, | Association for Consumer Research | 2004 ,
74
Consumer reations to marketing practices : Skepticism, suspction and payback
Consumer reations to marketing practices : Skepticism, suspction and payback
Peter R Darke, | Association for Consumer Research | 2004 ,
75
Just for fun : A history of mentaliry based of hedonic and experienrial consumption
Just for fun : A history of mentaliry based of hedonic and experienrial consumption
Christian Jantzen, | Association for Consumer Research | 2004 ,
76
Falling in love with a product : The structure of a romantic consumer product relationship
Falling in love with a product : The structure of a romantic consumer product relationship
Yun Oh Whang, | Association for Consumer Research | 2004 ,
77
An elaborated model of stisfaction with live musical entertainment
An elaborated model of stisfaction with live musical entertainment
Michael S Minor, | Association for Consumer Research | 2004 ,
78
A motivational framework for self-directed hedonic consumption
A motivational framework for self-directed hedonic consumption
Monica C Labarge, | Association for Consumer Research | 2004 ,
79
Community oriented corporate social responsibility : Consumer Evaluation of community Attachment
Community oriented corporate social responsibility : Consumer Evaluation of community Attachment
Jay M Handelman, | Association for Consumer Research | 2004 ,
80
Who are you and Why are you being Nice? : Investigating the industry effect on consumer reaction to corporate
Who are you and Why are you being Nice? : Investigating the industry effect on consumer reaction to corporate
Lisa R Szykman, | Association for Consumer Research | 2004 ,
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