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71
What If You Surprise Your Customers...Will They Be More Satisfied? Findings from a Pilot Experiment
What If You Surprise Your Customers...Will They Be More Satisfied? Findings from a Pilot Experiment
Vanhamme, J., | Association for Consumer Research | 2003 ,
72
Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect
Decision Uncertainty, Expected-Loss Minimization and the Compromise Effect
Sheng, S., | Association for Consumer Research | 2003 ,
73
Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
Reducing Competitive Ad Interference By Varying Advertising Context: A Test of Network Models of Memory
Unnava, H. R., | Association for Consumer Research | 2003 ,
74
The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
The Relationship between Rational and Experiential Processing: Conflict, Complicity, or Independence?
Dube, L., | Association for Consumer Research | 2003 ,
75
To Retain or To Relinquish: Exploring the Disposition Practices of Packrats and Purgers
To Retain or To Relinquish: Exploring the Disposition Practices of Packrats and Purgers
Coulter, R. A., | Association for Consumer Research | 2003 ,
76
Calories for Dignity: Fashion in the Concentration Camp
Calories for Dignity: Fashion in the Concentration Camp
Klein, J. G., | Association for Consumer Research | 2003 ,
77
Shoes and Self
Shoes and Self
Belk, R. W., | Association for Consumer Research | 2003 ,
78
The Impact of Aging on Consumer Responses: What Do We Know?
The Impact of Aging on Consumer Responses: What Do We Know?
Gregoire, Y., | Association for Consumer Research | 2003 ,
79
Examining Children's Cognitive Abilities in an Advertising Context: Differences in Breadth and Depth Across Age Groups
Examining Children's Cognitive Abilities in an Advertising Context: Differences in Breadth and Depth Across Age Groups
Mallalieu, L., | Association for Consumer Research | 2003 ,
80
Gender Differences in Responses to Emotional Advertising: The Effect of the Presence of Others
Gender Differences in Responses to Emotional Advertising: The Effect of the Presence of Others
Fisher, R. J., | Association for Consumer Research | 2003 ,
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