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71
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
72
Strategic Responses to New Technologies and Their Impact on Firm Performance
Strategic Responses to New Technologies and Their Impact on Firm Performance
Ruby P. Lee, | American Marketing Association | 2004 ,
73
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
Managing Marketing Channel Opportunism : The Efficacy of Alternative Governance Mechanisms
James R. Brown, | American Marketing Association | 2000 ,
74
Strategic Marketing Planning for Radically New Products
Strategic Marketing Planning for Radically New Products
Lee G. Cooper, | American Marketing Association | 2000 ,
75
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Shaking Table Test of Nonseismic-Designed Wall-type Structures
Lan Chung, | 한국지진공학회 | 2006 ,
76
Development of Special Seismic Codes against Unexpected Severe Earthquakes in Korea
Development of Special Seismic Codes against Unexpected Severe Earthquakes in Korea
Han-Seon Lee, | 한국지진공학회 | 2006 ,
77
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Seismic Design and Construction of Pile-Bents in Incheon Bridge Viaduct by AASHTO LRFD Approach
Hyun-Yang Shin, | 한국지진공학회 | 2006 ,
78
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Strategic Polices for Earthquake Damage Mitigation of Bridges in Korea
Dong-Ho Ha, | 한국지진공학회 | 2006 ,
79
New Modal Combination Method for Prediction of Earthquake Load Profiles
New Modal Combination Method for Prediction of Earthquake Load Profiles
Honggun Park, | 한국지진공학회 | 2006 ,
80
Experimental and Numerical Study of Effects of PZ Strength on Cyclic Performance of RBS Steel Moment Connections
Experimental and Numerical Study of Effects of PZ Strength on Cyclic Performance of RBS Steel Moment Connections
Cheol-Ho Lee, | 한국지진공학회 | 2006 ,
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