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71
Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Balance and Word-of-Mouth Communication: A Signed Digraph Analysis of Consumers' Cognitive Networks
Wojnicki, A, | Association for Consumer Research | 2008 ,
72
The Excluded Consumer: Impacts of Social Exclusion on Consumer Behavior
The Excluded Consumer: Impacts of Social Exclusion on Consumer Behavior
Jiang Y, | Association for Consumer Research | 2011 ,
73
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
The Impact of Information Format on Consumer Search Order and Choice in an Online Setting
Jiang, Y, | Association for Consumer Research | 2007 ,
74
Multidimensional Price Comparison: The Moderating Role of Across Consumers and Across Firms Price Comparison on Perceived Fairness, Regret, and Satisfaction
Multidimensional Price Comparison: The Moderating Role of Across Consumers and Across Firms Price Comparison on Perceived Fairness, Regret, and Satisfaction
Tang, F, | Association for Consumer Research | 2007 ,
75
Consumer Goal Orientation in Different Service Contexts: The Different Impacts of Affect on Perceived Quality and Satisfaction
Consumer Goal Orientation in Different Service Contexts: The Different Impacts of Affect on Perceived Quality and Satisfaction
Wang, C. L, | Association for Consumer Research | 2007 ,
76
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another
Jiang, Y., | Association for Consumer Research | 2005 ,
77
Negative Dimensions of Brand Personality
Negative Dimensions of Brand Personality
Jiao J, | Association for Consumer Research | 2011 ,
78
Self-control and the Differential Weighting of the Components of Risk
Self-control and the Differential Weighting of the Components of Risk
Jia S, | Association for Consumer Research | 2011 ,
79
Can Thinking Abstractly Help Choosing From Large Assortments?
Can Thinking Abstractly Help Choosing From Large Assortments?
Xu J, | Association for Consumer Research | 2011 ,
80
Comparability as the Determinant of Reward Evaluation in Frequency Program
Comparability as the Determinant of Reward Evaluation in Frequency Program
Su L, | Association for Consumer Research | 2011 ,
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