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71
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
The Moderate Effect of Customer's Brand Awareness on Attitude Change of a Well-Known Brand
Huang, J, | Association for Consumer Research | 2008 ,
72
Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
Male Interpretation of Idealized Model Images in Advertising-A Cross Cultural Study
Huang H.H, | Association for Consumer Research | 2011 ,
73
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
Belief Confidence and Consumer Reactions to Persuasive Messages: Measures, Models, and Mechanisms
Hutchinson, J. W, | Association for Consumer Research | 2007 ,
74
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
Chuang S.-C, | Association for Consumer Research | 2011 ,
75
Consuming Label Information in Product Series
Consuming Label Information in Product Series
Huang L, | Association for Consumer Research | 2011 ,
76
Examining the Relationship of Locus of Control, Pro-environmental Attitude and Pro-environmental Behavior
Examining the Relationship of Locus of Control, Pro-environmental Attitude and Pro-environmental Behavior
Sarigollu E, | Association for Consumer Research | 2011 ,
77
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
78
Love and Money by Parental Matchmaking: Evidence from Urban Couples in China
Love and Money by Parental Matchmaking: Evidence from Urban Couples in China
Huang, F., | American Economic Assn | 2012 ,
79
Does Fund Size Erode Mutual Fund Performance? The Role of Liquidity and Organization
Does Fund Size Erode Mutual Fund Performance? The Role of Liquidity and Organization
Chen, J., | American Economic Assn | 2004 ,
80
Liquidity, Efficiency, and Bank Bailouts
Liquidity, Efficiency, and Bank Bailouts
Gorton, G, | American Economic Assn | 2004 ,
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