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781
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
The Persistence of Fictional Character Images beyond the Program and their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective
Spilski, A, | Association for Consumer Research | 2008 ,
782
The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty
The Effects of Outcome versus Process-Oriented Thinking on Decision Difficulty
Thompson, D, | Association for Consumer Research | 2008 ,
783
Protection of Prior Learning in Complex Consumer Learning Environments
Protection of Prior Learning in Complex Consumer Learning Environments
Laran, J, | Association for Consumer Research | 2008 ,
784
A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation
A ReExamination of Post-Experience Advertising Effects: The Moderating Role of Accuracy Motivation
Gunasti, K, | Association for Consumer Research | 2008 ,
785
The Role of Creative Cognitions on Consumer Feature Reliance
The Role of Creative Cognitions on Consumer Feature Reliance
Mao, H, | Association for Consumer Research | 2008 ,
786
It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying
It is not Whether You Win or Lose, But How You Play the Game: The Role of Memory in How Consumers Feel After Lying
Anthony, C, | Association for Consumer Research | 2008 ,
787
Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party
Consumers' Evaluation After a Service Encounter: The Effects of the Actions of Company Unrelated Party
Kwong, J.Y.Y, | Association for Consumer Research | 2008 ,
788
Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem
Making Probability Judgments of Future Product Failures: Packing versus Unpacking the Problem
Biswas, D, | Association for Consumer Research | 2008 ,
789
Responding to Ethical and Competence Failures
Responding to Ethical and Competence Failures
Raju, S, | Association for Consumer Research | 2008 ,
790
The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions
The Relationship between Online Brand Community Participation and Consciousness of Kind, Moral Responsibility, and Shared Rituals and Traditions
Madupu, V, | Association for Consumer Research | 2008 ,
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