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771
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
The Effect of Surplus Avoidance on Completing a Goal in Loyalty Program
Kwong, J.Y.Y, | Association for Consumer Research | 2008 ,
772
If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors
If Only I Switched Instead: Exploring the Consequence of Regret & Consumer Brand Switching Behaviors
Bui, M., | Association for Consumer Research | 2008 ,
773
Interrogating Fashion: Fashion Cultures and Fashion Discourses
Interrogating Fashion: Fashion Cultures and Fashion Discourses
Joy, A, | Association for Consumer Research | 2008 ,
774
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Conducting Consumer Research in India and China: Issues, Challenges and New Directions
Mahi, H, | Association for Consumer Research | 2008 ,
775
Internet Tracking and Clickstream Data: Methodological Issues
Internet Tracking and Clickstream Data: Methodological Issues
Hupfer, M., | Association for Consumer Research | 2008 ,
776
Philosophy and Consumption: Discussions on Trust and Brands
Philosophy and Consumption: Discussions on Trust and Brands
Borgerson, J, | Association for Consumer Research | 2008 ,
777
Defining and Exploring Exorbitant Buying Behavior
Defining and Exploring Exorbitant Buying Behavior
Burns, A.C., | Association for Consumer Research | 2008 ,
778
When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching
When I Grow Up: The Moderating Role of Aspiration in Intergenerational Code-switching
Lee, S, | Association for Consumer Research | 2008 ,
779
Need for Closure and Media Use and Preference of Young Adults
Need for Closure and Media Use and Preference of Young Adults
Vermeir, I, | Association for Consumer Research | 2008 ,
780
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Lanseng, E.J, | Association for Consumer Research | 2008 ,
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