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771
Placebo Effects in Marketing Contexts: Influence of Sales Promotions on the Efficacy of Health Supplements
Placebo Effects in Marketing Contexts: Influence of Sales Promotions on the Efficacy of Health Supplements
Shiv, B., | Association for Consumer Research | 2005 ,
772
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Declarative and Experiential Information in Preference Judgments: The Role of Processing Fluency
Brakus, J. J., | Association for Consumer Research | 2005 ,
773
How Do We Memorize Prices? A Numerical Cognition Perspective
How Do We Memorize Prices? A Numerical Cognition Perspective
Vanhuele, M., | Association for Consumer Research | 2005 ,
774
When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
When Do Consumers Rely on Conceptual Versus Experiential Processing Heuristics?
Zhu, R., | Association for Consumer Research | 2005 ,
775
Exploring Experiential Processing in Consumer Contexts
Exploring Experiential Processing in Consumer Contexts
Zhu, R., | Association for Consumer Research | 2005 ,
776
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Reactance Revisited: Why Absence Makes the Heart Grow Fonder
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
777
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
778
Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship between Marketing Practices and Brand Evaluations
Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship between Marketing Practices and Brand Evaluations
Zweig, D., | Association for Consumer Research | 2005 ,
779
Attitudes and Trading Behavior of Stock Market Investors: A Segmentation Approach
Attitudes and Trading Behavior of Stock Market Investors: A Segmentation Approach
Wood, R., | Association for Consumer Research | 2005 ,
780
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
Malkoc, S., | Association for Consumer Research | 2005 ,
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