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761
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
Malkoc, S., | Association for Consumer Research | 2005 ,
762
Strategic Memory Protection in Choice over Time
Strategic Memory Protection in Choice over Time
Zauberman, G., | Association for Consumer Research | 2005 ,
763
Managing Memories for Emotions: Formation, Retrieval and Protection
Managing Memories for Emotions: Formation, Retrieval and Protection
Ratner, R. K., | Association for Consumer Research | 2005 ,
764
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
765
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
766
Brands as Means in Consumer Goal Systems
Brands as Means in Consumer Goal Systems
Zhang, M., | Association for Consumer Research | 2005 ,
767
The Application of Goal Systems Theory to Consumer Behavior
The Application of Goal Systems Theory to Consumer Behavior
Mitchell, A., | Association for Consumer Research | 2005 ,
768
Sinolization of a Western Holiday: The Sweethearts' Christmas
Sinolization of a Western Holiday: The Sweethearts' Christmas
Zhao, X., | Association for Consumer Research | 2005 ,
769
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
Palmeira M, | Association for Consumer Research | 2011 ,
770
The Rebound of the Forgone Alternative
The Rebound of the Forgone Alternative
Arens Z, | Association for Consumer Research | 2011 ,
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