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761
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Product Involvement vs. Product Motives as Moderators of the Effects of Ad-evoked Feelings: An Analysis of Consumer Responses to 1,100 TV Commercials
Geuens M, | Association for Consumer Research | 2011 ,
762
Two Small Steps, One Giant Leap: Effect of Movement Signals on Consumers' Walking Speed
Two Small Steps, One Giant Leap: Effect of Movement Signals on Consumers' Walking Speed
Schellekens G, | Association for Consumer Research | 2011 ,
763
Just This Once: Perceptual Distortion Entitles Consumers to Indulge
Just This Once: Perceptual Distortion Entitles Consumers to Indulge
Weemaes B, | Association for Consumer Research | 2011 ,
764
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Can Brand Commitment be Harmful to the Brand? The Moderating Role of Psychological Contracts
Raju S, | Association for Consumer Research | 2011 ,
765
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Deng X, | Association for Consumer Research | 2011 ,
766
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Overall Store Price Image: the Interactive Influence of Product Consumption Span, Unit Product Price, and Shopping Basket Size
Kalpesh Kaushik Desai, | Association for Consumer Research | 2002 ,
767
Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions
Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions
Valette-Florence R, | Association for Consumer Research | 2011 ,
768
Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
Maintenance versus Attainment Goals: Influence of Self-Regulation Goal Type on Goal Pursuit Behaviors
Jiraporn N, | Association for Consumer Research | 2011 ,
769
The Variety Paradox. Why LESS Evokes MORE
The Variety Paradox. Why LESS Evokes MORE
Klesse A, | Association for Consumer Research | 2011 ,
770
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Special Session Summary Market Formations: Three Empirical Investigations on the Construction of Consumer Representations
Detlev Zwick, | Association for Consumer Research | 2002 ,
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