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741
The Single Consumer: Avoiding Tradition and Extending the Self
The Single Consumer: Avoiding Tradition and Extending the Self
Close, A.G, | Association for Consumer Research | 2008 ,
742
Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
Discounting Pleasure? Lay Intuitions about the Value of Deferred Hedonic Experience
Chan, E, | Association for Consumer Research | 2008 ,
743
Information Sort and Consumers' Evaluation of Prices
Information Sort and Consumers' Evaluation of Prices
Suri, R, | Association for Consumer Research | 2008 ,
744
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Effects of Spatial Location of Price Information on Consumers' Perception of Prices and Products
Suri, R, | Association for Consumer Research | 2008 ,
745
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Formation of Consideration Set and Consumer Decision-Making Process under Brand Extension Signal
Zhang, Y, | Association for Consumer Research | 2008 ,
746
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
Developing a Better Understanding of Co-Creation: Consumers' Motivations to Create and the Underlying Processes
Moreau, C.P, | Association for Consumer Research | 2008 ,
747
The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality
The Incremental Utility of Adding New Functionalities to Products: The Role of Goal Congruence and Perceived Brand Quality
Gill, T, | Association for Consumer Research | 2008 ,
748
The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation
The Dynamic Nature of Customers' Criteria for Assessing Customer Value: A Longitudinal Investigation
Bleijerveld, J, | Association for Consumer Research | 2008 ,
749
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Czellar, S, | Association for Consumer Research | 2008 ,
750
Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product
Cause Related Marketing: Improving People Willingness to Donate by Selling Them a Product
Baghi, I, | Association for Consumer Research | 2008 ,
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