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731
Satisfaction in the Context of Customer Co-Production: A Behavioral Involvement Perspective
Satisfaction in the Context of Customer Co-Production: A Behavioral Involvement Perspective
Hunt D, | Association for Consumer Research | 2011 ,
732
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
733
Caught Between a Rock and a Hard Place: Adult Children's Consumption of Care Services for Their Elderly Parents
Caught Between a Rock and a Hard Place: Adult Children's Consumption of Care Services for Their Elderly Parents
Huff A, | Association for Consumer Research | 2011 ,
734
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Improving the Power of Switching Intent to Predict Actual Switching Behavior-A Construal Level Theory Perspective
Hung Y.-c, | Association for Consumer Research | 2011 ,
735
Do Retail Brands Bias Consumer Decision-Making? -An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging
Do Retail Brands Bias Consumer Decision-Making? -An fMRI Study on Retail Brand Frames and the Evaluation of Product Packaging
Hubert M, | Association for Consumer Research | 2011 ,
736
When It Hurts to Have Good Image: Context Effects Without a Context
When It Hurts to Have Good Image: Context Effects Without a Context
Hyeong Min Kim, | Association for Consumer Research | 2002 ,
737
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Color Harmony and Aesthetic Self-Design: Empirical Tests of Classical Theories
Deng X, | Association for Consumer Research | 2011 ,
738
Collectors in Their Social World: A Subculture (or Culture?) of Consumption - Towards a Research Agenda
Collectors in Their Social World: A Subculture (or Culture?) of Consumption - Towards a Research Agenda
Hughes, N, | Association for Consumer Research | 2003 ,
739
The Influence of Character Structure on Persuasion in Print Advertising
The Influence of Character Structure on Persuasion in Print Advertising
Chatterjee, A., | Association for Consumer Research | 2003 ,
740
A Dual-Process Theory of Information Overload
A Dual-Process Theory of Information Overload
Gary L. Hunter, | Association for Consumer Research | 2002 ,
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