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721
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
Exploring the Role of Shopping Efficacy on Customer Satisfaction and Behavioral Intentions
Atay, E.G, | Association for Consumer Research | 2008 ,
722
Who's Got the Power? A Social Power Perspective on Teen Purchase Influences
Who's Got the Power? A Social Power Perspective on Teen Purchase Influences
Goodrich, K., | Association for Consumer Research | 2008 ,
723
`When the Chips are Down' : The Relation between Stress, Social Support, and Food Product Attitudes
`When the Chips are Down' : The Relation between Stress, Social Support, and Food Product Attitudes
Hoeven, C.L.t, | Association for Consumer Research | 2008 ,
724
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Leapfrogging over the Joneses: Can Wealth Redistribution Reduce Conspicuous Consumption by Relatively Worse-Off Consumers?
Ordabayeva, N, | Association for Consumer Research | 2008 ,
725
Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty
Nice Guys Finish First: An Examination Customer-First Strategies on Consumer Attitudes and Loyalty
Kumar, R., | Association for Consumer Research | 2008 ,
726
Being Hedonic and Becoming Prudent
Being Hedonic and Becoming Prudent
Johnson, C.S, | Association for Consumer Research | 2008 ,
727
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
728
Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism
Transforming Self and by Extension Society. An Exploration of Activism Against Consumerism
Romani, S., | Association for Consumer Research | 2008 ,
729
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
Narrative Transportation in Concept Tests for Really New Products: Are All Protagonists Equally Convincing?
van den Hende, E.A, | Association for Consumer Research | 2008 ,
730
Negative Emotions as Motivators of Consumption
Negative Emotions as Motivators of Consumption
Kapoor, H., | Association for Consumer Research | 2008 ,
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