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721
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
722
Decomposition Model of the Total Store Purchase and Its Application
Decomposition Model of the Total Store Purchase and Its Application
Dong, S, | Association for Consumer Research | 2008 ,
723
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
724
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
725
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
Zemborain, M., | Association for Consumer Research | 2008 ,
726
Stress and Eating: Disentangling the Effects of Psychological, Autonomic and Endocrine Components of Stress Response
Stress and Eating: Disentangling the Effects of Psychological, Autonomic and Endocrine Components of Stress Response
Ma, Z, | Association for Consumer Research | 2007 ,
727
"Confidentially Yours": Restricting Information Flow Between Trustees Enhances Trust-Dependent Transactions
"Confidentially Yours": Restricting Information Flow Between Trustees Enhances Trust-Dependent Transactions
Mak, V, | Association for Consumer Research | 2007 ,
728
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
729
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
730
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
Argo, J. J, | Association for Consumer Research | 2007 ,
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