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711
Excessive Buying: Conceptual Typology and Scale Development
Excessive Buying: Conceptual Typology and Scale Development
Wu, L., | Association for Consumer Research | 2006 ,
712
When Temptation Hits You: The Influence of Weak versus Strong Food Temptations
When Temptation Hits You: The Influence of Weak versus Strong Food Temptations
Geyskens, K., | Association for Consumer Research | 2006 ,
713
Binge Drinking-Do They Mean Us? Living Life to the Full in Students' Own Words
Binge Drinking-Do They Mean Us? Living Life to the Full in Students' Own Words
Banister, E. N., | Association for Consumer Research | 2006 ,
714
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
Investigating Impulse Buying and Variety Seeking: Towards a General Theory of Hedonic Purchase Behaviors
Sharma, P., | Association for Consumer Research | 2006 ,
715
How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?
How Do Consumers Interpret Market Leadership Claims in Direct-to-Consumer Advertising of Prescription Drugs?
Mitra, A., | Association for Consumer Research | 2006 ,
716
Brand Literacy: Consumers' Sense-Making of Brand Management
Brand Literacy: Consumers' Sense-Making of Brand Management
Bengtsson, A., | Association for Consumer Research | 2006 ,
717
You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?
You-Can-Do-It-We-Can-Help: Emancipation Within the Marketplace?
Shi, T., | Association for Consumer Research | 2006 ,
718
Authenticity at Gettysburg
Authenticity at Gettysburg
Chronis, A., | Association for Consumer Research | 2006 ,
719
A Halloween Community: The Role of the Marketplace in Response to Social Isolation
A Halloween Community: The Role of the Marketplace in Response to Social Isolation
Harris, G., | Association for Consumer Research | 2006 ,
720
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
A Holiday Loved and Loathed: A Consumer Perspective of Valentine's Day
Close, A., | Association for Consumer Research | 2006 ,
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