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711
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
Changing Banner Ad Executions on the Web: Impact on Clickthroughs and Communication Outcomes
Chatterjee, P., | Association for Consumer Research | 2005 ,
712
How Children in Rural China Become Consumers
How Children in Rural China Become Consumers
Chan, K., | Association for Consumer Research | 2005 ,
713
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Xie G.-X, | Association for Consumer Research | 2011 ,
714
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Chan S, | Association for Consumer Research | 2011 ,
715
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Amar Cheema, | Association for Consumer Research | 2002 ,
716
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
When Seeing Many Types of Wine Makes You More Sensitive to Technological Threats: Unrelated, Prior Categorizations and Reactions to Change
Chakravarti A, | Association for Consumer Research | 2011 ,
717
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
718
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
719
Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
Effects of Gender and Prior Knowledge on Offer Evaluation and Channel Transition in Retail and E-Tail Environments
Chandrashekaran, R., | Association for Consumer Research | 2003 ,
720
Learning-by-Doing as a Propagation Mechanism
Learning-by-Doing as a Propagation Mechanism
Yongsung Chang, | American Economic Assn | 2002 ,
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