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61
Probing the Dimensions of the Need for Cognition
Probing the Dimensions of the Need for Cognition
Lord, K. R., | Association for Consumer Research | 2003 ,
62
Come Fly With Me: The Role of Consumer Confidence and Trust in Crisis
Come Fly With Me: The Role of Consumer Confidence and Trust in Crisis
Wong, N., | Association for Consumer Research | 2003 ,
63
The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation
The Social Form of Napster: Cultivating the Paradox of Consumer Emancipation
Giesler, M., | Association for Consumer Research | 2003 ,
64
Introducing Gender into the Analysis of Techno-Consumption
Introducing Gender into the Analysis of Techno-Consumption
Dobscha, S., | Association for Consumer Research | 2003 ,
65
Antecedents and Consequences of Emotional Responses to Advertising
Antecedents and Consequences of Emotional Responses to Advertising
Escalas, J. E., | Association for Consumer Research | 2003 ,
66
The Influence of Self-Regulatory Goal on Information Processing, Affective Responses and Counterfactual Thinking
The Influence of Self-Regulatory Goal on Information Processing, Affective Responses and Counterfactual Thinking
Lee, A. Y., | Association for Consumer Research | 2003 ,
67
The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
The Effect of Morphemic Familiarity and Exposure Mode on Recall and Recognition of Brand Names
Lerman, D., | Association for Consumer Research | 2003 ,
68
Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty
Transfer of Brand Equity in Brand Extensions: The Importance of Brand Loyalty
Hem, L. E., | Association for Consumer Research | 2003 ,
69
Psychological Approaches to Future Rewards: Sequences, Valuation, Effort, and Frequency Reward Programs
Psychological Approaches to Future Rewards: Sequences, Valuation, Effort, and Frequency Reward Programs
Ebert, J, | Association for Consumer Research | 2003 ,
70
`Minding the Mall': Do We Remember What We See?
`Minding the Mall': Do We Remember What We See?
Groeppel-Klein, A., | Association for Consumer Research | 2003 ,
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