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61
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
62
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
63
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
64
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
65
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
Zhang, Y, | Association for Consumer Research | 2007 ,
66
Thinking About the Future
Thinking About the Future
Zhang, Y., | Association for Consumer Research | 2007 ,
67
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
68
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
69
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Staying Warm in the Winter: Seeking Psychological Warmth to Reduce Physical Coldness
Zhang Y, Risen J, | Association for Consumer Research | 2011 ,
70
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
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