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61
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
When More Choice Motivates: Considering the Benefits of Perceived versus Actual Choice on Outcome Satisfaction
Iyengar, S. S., | Association for Consumer Research | 2005 ,
62
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
On the Psychology of Quasi-Rational Decisions: The Multifinality Principle in Choice Without Awareness
Kruglanski, A. W., | Association for Consumer Research | 2005 ,
63
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another
Consumption Decisions Involving Goal Tradeoffs: The Impact of One Choice on Another
Jiang, Y., | Association for Consumer Research | 2005 ,
64
Choosing to Consume Later: Determinants of Future-Biased Choice
Choosing to Consume Later: Determinants of Future-Biased Choice
Shu, S., | Association for Consumer Research | 2005 ,
65
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
What Happens between the Memory Option and the Stimulus Option? Attribute Valence and Information Retrieval in Mixed Choice
Palmeira M, | Association for Consumer Research | 2011 ,
66
Special Session Summary Consumer Response to Constrained Choice
Special Session Summary Consumer Response to Constrained Choice
Kyeong Sam Min, | Association for Consumer Research | 2002 ,
67
Leaky Preferences: Fluency Effects in Perception and Choice
Leaky Preferences: Fluency Effects in Perception and Choice
Schneider M, | Association for Consumer Research | 2011 ,
68
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
69
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
70
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Boesen-Mariani S, | Association for Consumer Research | 2011 ,
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