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61
Agent Gender and Sex-Typed Social Influenceability in Online Communication
Agent Gender and Sex-Typed Social Influenceability in Online Communication
Lee, E.-J., | Association for Consumer Research | 2007 ,
62
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
Koo, M, | Association for Consumer Research | 2007 ,
63
The Effects of Circular and Linear Time Orientations on Personal Savings Estimates and Savings Behavior
The Effects of Circular and Linear Time Orientations on Personal Savings Estimates and Savings Behavior
Tam L, | Association for Consumer Research | 2011 ,
64
The Effect of Scarcity on Product Evaluation
The Effect of Scarcity on Product Evaluation
Lee S.Y, | Association for Consumer Research | 2011 ,
65
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
Lisjak M, | Association for Consumer Research | 2011 ,
66
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Chang C.-T, | Association for Consumer Research | 2011 ,
67
Marketing Leisure Services to Sensation Seekers: The Relationship between Personality and Emotional Response in Novices Using an Artificial Climbing Wall
Marketing Leisure Services to Sensation Seekers: The Relationship between Personality and Emotional Response in Novices Using an Artificial Climbing Wall
McDaniel, S. R, | Association for Consumer Research | 2007 ,
68
Uncertainty, Virtual Consumption, and Prolonged Happiness
Uncertainty, Virtual Consumption, and Prolonged Happiness
Qiu, C, | Association for Consumer Research | 2007 ,
69
Perceived Fairness: Conceptual Framework and Scale Development
Perceived Fairness: Conceptual Framework and Scale Development
Lee-Wingate, S. N, | Association for Consumer Research | 2007 ,
70
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
Kim, J. I, | Association for Consumer Research | 2007 ,
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