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61
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Small Gains or Smaller Losses: Optimal Price Promotions and the Silver Lining Effect
Jarnebrant, P, | Association for Consumer Research | 2007 ,
62
Loss Aversion: What Is It and What Does It Mean for Marketing
Loss Aversion: What Is It and What Does It Mean for Marketing
Johnson, E., | Association for Consumer Research | 2005 ,
63
Individual Differences in Loss Aversion
Individual Differences in Loss Aversion
Goldstein, D., | Association for Consumer Research | 2005 ,
64
When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant
When A Celebrity is Tied to Immoral Behavior: Consumer Reactions to Michael Jackson and Kobe Bryant
Johnson, A. R., | Association for Consumer Research | 2005 ,
65
Using Visual Interference to Establish New Brand-Attribute Linkages
Using Visual Interference to Establish New Brand-Attribute Linkages
Saenger C, | Association for Consumer Research | 2011 ,
66
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects
Priming Susceptibility: The Role of the Self in Moderating Nonconscious Priming Effects
Johnson H, | Association for Consumer Research | 2011 ,
67
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context
The Impact of Background Lyrics on Recall of Concurrently Presented Verbal Information in an Advertising Context
G. Douglas Olsen, | Association for Consumer Research | 2002 ,
68
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Investigating the Role of Attachment Dimensions As Predictors of Satisfaction in Consumer-Brand Relationships
Matthew Thomson, | Association for Consumer Research | 2002 ,
69
The Colonial Origins of Comparative Development: An Empirical Investigation
The Colonial Origins of Comparative Development: An Empirical Investigation
Daron Acemoglu, | American Economic Assn | 2001 ,
70
Property Rights and Finance
Property Rights and Finance
Simon Johnson, | American Economic Assn | 2002 ,
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Crittenden-Johnson Resolutions on the Objects of the War
Great Neck Publishing [, ]