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61
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
62
Customer Reactions to Service Separation
Customer Reactions to Service Separation
Hean Tat Keh, | American Marketing Association | 2010 ,
63
Customer Equity Drivers and Future Sales
Customer Equity Drivers and Future Sales
Verena Vogel, | American Marketing Association | 2008 ,
64
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
How Customer Portfolio Affects New Product Development in Technology-Based Entrepreneurial Firms
Helena Yli-Renko and Ramkumar Janakiraman, | American Marketing Association | 2008 ,
65
Determinants of Perceived Web Site Interactivity
Determinants of Perceived Web Site Interactivity
Ji Hee Song and George M. Zinkhan, | American Marketing Association | 2008 ,
66
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Performance Implications of Mismatched Governance Regimes Across External and Internal Relationships
Alok Kumar, | American Marketing Association | 2011 ,
67
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Promoting Brands Across Categories with a Social Cause: Implementing Effective Embedded Premium Programs
Ty Henderson, | American Marketing Association | 2010 ,
68
Impression Management Using Typeface Design
Impression Management Using Typeface Design
Pamela W. Henderson, | American Marketing Association | 2004 ,
69
The Last Picture Show? Timing and Order of Movie Distribution Channels
The Last Picture Show? Timing and Order of Movie Distribution Channels
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
70
Consumer File Sharing of Motion Pictures
Consumer File Sharing of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2007 ,
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1
Anonymous Account of the Boston Massacre
Great Neck Publishing [, ]
2
Beatty's report on the Battle of Jutland
Great Neck Publishing [, ]
3
Bulletin of the Brazilian Mathematical Society
Springer - Verlag New York, Inc. [, ]
4
Captain Thomas Preston's Account of the Boston Massacre
Great Neck Publishing [, ]
5
Clinical Allergy: Journal of the British Allergy Society
Blackwell Publishing Limited [, ]
6
DATA: The Brown University Digest of Addiction Theory & Application
Manisses Communications Group Inc. [, ]
7
English Account of the Battle of Lexington: Report of Lieutenant-Colonel Smith to Governor Gage
Great Neck Publishing [, ]
8
Eye-Witness Describes the Boston Massacre
Great Neck Publishing [, ]
9
Feminist Theology: The Journal of the Britain & Ireland School of Feminist Theology
Sheffield Academic Press [, ]
10
Journal of Southern Europe & the Balkans
Carfax Publishing Company [, ]
11
Journal of the Botanical Research Institute of Texas
Journal of the Botanical Research Institute of Texas [, ]
12
Journal of the British Astronomical Association
British Astronomical Assocation [, ]
13
Journal of the History of the Behavioral Sciences
John Wiley & Sons Inc. [, ]
14
Journal of Visual Impairment & Blindness
American Foundation for the Blind [, ]
15
Journal of Visual Impairment & Blindness
American Foundation for the Blind [, ]
16
Minority Field Concentration Ratio at the Bachelor's Degree Level
US Department of Education [, ]
17
New York City Resolutions on the Boston Port Act
Great Neck Publishing [, ]
18
Pennsylvania Resolutions on the Boston Port Act
Great Neck Publishing [, ]
19
President Rutherford B. Hayes's Veto of the Bland-Allison Act
Great Neck Publishing [, ]
20
Recommendation of Repeal of the Bland-Allison Act
Great Neck Publishing [, ]