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61
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals
Enhancing Self-consciousness: Implications for the Effectiveness of Ad Appeals
Chang, C., | Association for Consumer Research | 2006 ,
62
Uncovering Rhetorical Methods of Word-of-Mouth Talk in an Online Community
Uncovering Rhetorical Methods of Word-of-Mouth Talk in an Online Community
Alon, A. T., | Association for Consumer Research | 2006 ,
63
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
When David Becomes Goliath Ideological Discourse in New Online Consumer Movements
Hemetsberger, A., | Association for Consumer Research | 2006 ,
64
Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community
Brand Community Under Fire: The Role of Social Environments for the HUMMER Brand Community
Luedicke, M. K., | Association for Consumer Research | 2006 ,
65
Consumer Activism on the Internet: The Role of Anti-brand Communities
Consumer Activism on the Internet: The Role of Anti-brand Communities
Hollenbeck, C. R., | Association for Consumer Research | 2006 ,
66
Thinking about the Future: Positive and Negative Effects on Consumer Judgment and Well-Being
Thinking about the Future: Positive and Negative Effects on Consumer Judgment and Well-Being
Cho, C., | Association for Consumer Research | 2006 ,
67
Children's Obesity: Is Consumer Research Relevant?
Children's Obesity: Is Consumer Research Relevant?
Moore, E. S., | Association for Consumer Research | 2006 ,
68
Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns
Netnographic Study of a Community of Beauty Product Enthusiasts in China: Consumer Reflexivity and Social Concerns
Li, S. Y., | Association for Consumer Research | 2006 ,
69
The Effects of Cultural Individualism on Consumer Self-Confidence for Marketplace Interfaces
The Effects of Cultural Individualism on Consumer Self-Confidence for Marketplace Interfaces
Chelminski, P., | Association for Consumer Research | 2006 ,
70
Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences
Revisiting the Cultural Identity Model: Sojourners' Negotiations of Identity and Consumption Experiences
Tambyah, S. K., | Association for Consumer Research | 2006 ,
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