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61
Gender Differences in Responses to Form and Function
Gender Differences in Responses to Form and Function
Liang J, | Association for Consumer Research | 2011 ,
62
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Are Antecedents of Consumer Dissatisfaction and Consumer Attributions For Product Failures Universal?
Daniel Laufer, | Association for Consumer Research | 2002 ,
63
The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System
The Effect of Product Presentation Format and Product Knowledge on the Evaluation of an Interactive Product Design System
Niels Y. Vink, | Association for Consumer Research | 2002 ,
64
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
On the Psychology of Affective Forecasting: Inconsistency, Anticedents, and Consequences
Tsai C, | Association for Consumer Research | 2011 ,
65
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Are Bad Reviews Stronger than Good? Asymmetric Negativity Biases in the Formation of Online Consumer Trust
Yin D, | Association for Consumer Research | 2011 ,
66
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Do Foreign Brand Preferences Lead to Counterfeiting? Cross-Country Insights
Swoboda B, | Association for Consumer Research | 2011 ,
67
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mortality Salience and Foreign Product Evaluation: An Important Moderator
Mulder M, | Association for Consumer Research | 2011 ,
68
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Is a Diamond Really Forever? Effects of Lay Theories of Love on Responses to Romance Appeals in Advertising
Huang L, | Association for Consumer Research | 2011 ,
69
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
To Punish or to Forgive: Examining the Effects of Consumer Penalties on Perceptions and Behavioral Intentions towards the Service Provider
Xia L, | Association for Consumer Research | 2011 ,
70
The Interplay between Form, Function, and Expertise in Consumer Choice
The Interplay between Form, Function, and Expertise in Consumer Choice
Liang J, | Association for Consumer Research | 2011 ,
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