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621
Happy New Year: An Examination of Chinese New Year Food Shopping Behavior
Happy New Year: An Examination of Chinese New Year Food Shopping Behavior
Bei, L.-T., | Association for Consumer Research | 2005 ,
622
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
The Effect of Evaluation Mode on Nine-Ending Price Perception: Separate, Joint, and Sequential Evaluation
Chuang S.-C, | Association for Consumer Research | 2011 ,
623
Special Session Summary Generating Options in Consumer Choice
Special Session Summary Generating Options in Consumer Choice
Alexander Chernev, | Association for Consumer Research | 2002 ,
624
Order Effects on Social Attitude in an Eastern Culture: Implications For Cross-Cultural Consumer Research
Order Effects on Social Attitude in an Eastern Culture: Implications For Cross-Cultural Consumer Research
Yung-Chien Lou, | Association for Consumer Research | 2002 ,
625
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Special Session Summary Consumer Responses to Unexpected Price Changes: Affective Reactions and Mental Accounting Effects
Amar Cheema, | Association for Consumer Research | 2002 ,
626
Drifting Away From Excessive Consumption: a New Social Movement Based on Identity Construction
Drifting Away From Excessive Consumption: a New Social Movement Based on Identity Construction
Helene Cherrier, | Association for Consumer Research | 2002 ,
627
It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
It's More Likely...But Can It Be Worth It? Perceived Similarity, Probability and Outcome Value
Chen H.-Y, | Association for Consumer Research | 2011 ,
628
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Is there a Universal Positivity Effect? A Cross-Cultural Perspective
Liang J, | Association for Consumer Research | 2011 ,
629
The Compromise Effect in Choosing for Others
The Compromise Effect in Choosing for Others
Chuang S.-C, | Association for Consumer Research | 2011 ,
630
Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
Chesley P, | Association for Consumer Research | 2011 ,
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