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611
The Self-Generated Validity of Measured Purchase Intentions
The Self-Generated Validity of Measured Purchase Intentions
Chandon, P., | Association for Consumer Research | 2005 ,
612
Self-Generated Validity Effects in Consumer Research
Self-Generated Validity Effects in Consumer Research
Chandon, P., | Association for Consumer Research | 2005 ,
613
Distance Lends Structure to the View: Temporal Construal and Value Perceptions
Distance Lends Structure to the View: Temporal Construal and Value Perceptions
Thomas, M., | Association for Consumer Research | 2005 ,
614
Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
Using Construal Level Theory to Uncover Cognitive Drivers of Decisions for the Future
Chandran, S., | Association for Consumer Research | 2005 ,
615
How Individuals Develop Brand Evaluations in Different Contexts-The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts
How Individuals Develop Brand Evaluations in Different Contexts-The Relative Impacts of Affect, Self-Relevant Thoughts, and Product-Attribute Thoughts
Chang, C., | Association for Consumer Research | 2005 ,
616
How Children in Rural China Become Consumers
How Children in Rural China Become Consumers
Chan, K., | Association for Consumer Research | 2005 ,
617
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Maneuvering or Cheating? Perspective-taking and Numerical Anchoring in Price Negotiation
Xie G.-X, | Association for Consumer Research | 2011 ,
618
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Out of Sight, Out of Mind: On the Irrational Side of Egocentrism in Social Comparisons
Chan S, | Association for Consumer Research | 2011 ,
619
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
The Effect of Self-Construal and Regulatory Focus on Persuasion: The Moderating Role of Perceived Risk
Lin Y.-C, | Association for Consumer Research | 2011 ,
620
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Willa Family Brand Image By Diluted By an Unfavorable Brand Extension? a Brand Trial-Based Approach
Joseph W. Chang, | Association for Consumer Research | 2002 ,
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